Strategic Communications
Gerstein | Agne works with the variety of resources at your disposal to help you shape messages that resonate broadly and move people to action. We look at your areas of strength and weakness as well as context and the big picture so that communications are part of an integrated approach that enhance all aspects of your organization. We believe that it is not enough to simply receive media coverage or have one great television commercial. Rather, organizations need to use both their paid and free media to communicate their vision and achieve key objectives with their target audience on a sustainable basis.
Crisis Management
Assessing a company's resources and challenges is the first step in resolving serious crises. Whether it is a statement taken out of context, the mistake of one person who damages the whole organization, a competitor's effort to gain the advantage, or historical events beyond your control, companies and organizations find themselves in binds that can consume an operation. But it is essential to remember the strengths that brought you success, and use those strengths to put the crisis in context and proceed accordingly. Gerstein | Agne works with our clients to assess their resources, understand the different moving pieces and realities of the crisis, and shape a strategic plan to overcome the challenge. We help you get past the crisis, prevent additional escalations, and get back to fulfilling your mission.
Strategic Planning
From non-profit organizations to Fortune 500 companies, it is imperative that an operation's many moving pieces are integrated in a way that contributes to the greater whole. Gerstein | Agne designs and executes campaign plans that take into account the impact of every part of your organization. How does a particular program affect the fundraising? How can a media story bring new resources to a signature program? How can a company get the most out of its paid advertising? Your organization has numerous opportunities, and by maximizing the resources, you can take your mission to new levels.
Public Opinion Research
Knowing how your audience thinks is an essential piece to any winning campaign. What are the prevailing attitudes? What kind of language resonates? How do nuances play a role? What is the best path to win people over to your vision? Gerstein | Agne believes thorough and quality research is the foundation to an effective campaign effort. We conduct telephone surveys and focus groups, and use cutting edge technology with web-based surveys to contact hard-to-reach audiences. The Gerstein | Agne team has conducted hundreds of surveys ranging from political campaigns to addressing corporate crises, and we have held thousands of hours of focus groups on three separate continents.